- Akasa Air is backed by ace investor Rakesh Jhunjhunwala and ex-Jet Airways CEO Vinay Dube.
- ‘The Rising A’ symbol represents the spirit of flying, the aim of height and the pursuit of dreams.
- Airline chooses ‘Sunrise Orange’ and ‘Passionate Purple’ colours that reflect warmth and energy
A new Indian airline Akasa Air on Wednesday revealed its much-anticipated brand identity with the unveiling of its ‘Rising A’ symbol and tagline, ‘It’s Your Sky’. With India’s youngest and greenest fleet, the Akasa Air brand is built upon a clear promise to deliver a warm, reliable, and affordable travel experience.
In a press release on Wednesday, the airline said the symbol ‘Rising A’ is inspired by elements from the sky. It symbolises the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing. ‘It’s Your Sky’ is the brand’s promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic or cultural backgrounds. It is a powerful pledge of ownership, promise, and possibilities that accompany each traveller on their journeys. The brand colours, ‘Sunrise Orange’ and ‘Passionate Purple’ reflect the airline’s warm, youthful, and respectful nature, it said.
The airline had last month placed an order with US-based aircraft manufacturer Boeing for 72 ‘737 Max’ planes. It is expected to start its commercial flight operations in the first half of 2022.
Akasa Air plans to follow an ultra-low-cost carrier (ULCC) model in India’s highly competitive aviation market, which is dominated by InterGlobe Aviation Ltd’s IndiGo in the domestic sector.
The airline further added, “Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us,” comments Vinay Dube, Akasa Air Founder, MD and CEO. “It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it.”
“We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit” adds Belson Coutinho, CoFounder and Chief Marketing & Experience Officer, Akasa Air. “To bring this brand identity and promise to life, we are building a youthful, friendly, and dynamic culture of service and excellence, driven by a tech-led and sustainability-led strategy”, concludes Coutinho.
Featured Image Source: Twitter @AkasaAir